Problem
- Team posted separately on Instagram, Facebook, and Twitter (~10 minutes per post)
- Analytics pulled from each platform’s own dashboard — messy to consolidate
- No single view for post performance or stakeholder updates
Dailyhunt · Internal tooling · 0-to-1
Social media tooling
One UI to publish across Instagram, Facebook, and Twitter — plus unified analytics and a daily digest so leadership doesn’t live in three dashboards.
Publishing orchestration
- Single UI → fan-out to each platform API
- Instagram Graph API, Facebook API, Twitter API
- Handled different payload formats and rate limits under the hood
- Team never had to think about platform-specific quirks
Analytics & delivery
- Scheduled late-evening job pulls performance from each platform API
- Normalize into a unified schema
- Write to HBase (wide-column, high write throughput, flexible metrics per platform)
- Unified post-performance dashboard
- Automated daily email digest to stakeholders
Outcome
- Publishing + monitoring + analytics in one platform
- ~70% less manual effort vs per-platform workflows (team time consolidated)
- Leadership gets key metrics without logging into three tools