Problem
Editors and partner products needed reliable, personalized multi-channel notifications without rebuilding audience targeting and dispatch for every surface.
Dailyhunt · B2B SaaS · Sole PM
PulsePoint
0-to-1 real-time messaging / notification personalization platform — owned end-to-end from architecture through GTM (₹80L+ combined impact).
Product decisions
- Own PulsePoint as sole PM — strategy, roadmap, GTM, and cross-functional delivery.
- Ship a 4-week MVP to unlock Dailyhunt Web (5M+ DAU), then scale to sister products.
- Platform architecture first: SDKs, event pipelines, sandbox for partners.
What shipped
- Multi-channel dispatch (push/web) across Android, iOS, and Web.
- Event pipelines and SDK-based partner integration; 2+ external publisher pilots.
- Segmentation rules engine; real-time audience computation.
Outcome
Scaled to 5M+ users across 4 products with 2+ external integrations — ₹80L+ combined impact (cost savings + client subscription).